Win New Business & Strengthen
Existing Partnerships

Use real estate data, homeownership information and behavior predictions to hone in on and acquire the most fruitful prospects as customers and enhance relationships with existing clients.

Unique Homeowner Marketing Data to Serve Unique Needs

New and Nearby Homeowners

Recent home buyers are known to actively search for new services, like bank locations close to home, homeowner’s insurance, home maintenance and improvement products, nearby shops and countless other services. Get new homeowner lists at the neighborhood, zip, city, county, state and national level to match your marketing budget and strategy.

Reverse Mortgage Data

Zero in on the best prospects for refinancing their reverse mortgage in your market, county, state or nationwide. First American reverse mortgage refinance lists are custom created to your specifications and are based on homeowner geography, current home value and estimated equity, mortgage history and more.

Build Customer Loyalty

Cross-promote your banking services to current depository, equity or business lending clients by matching their information with household income data, liquid asset estimates, current mortgage data, LTV, CLTV and more.

Household Income or Liquid Asset Estimations

Get homeowner income and liquid asset estimations to engage with potential customers that not only have a need, but also the ability to become your customer. You’ll see a boost in your ROI and response rates, and presumably your bottom line.

Property Flippers

Easily identify investors who regularly purchase and sell homes within short periods of time. Filter by the type of property, date and number of transactions and location of the properties — city, county, state or national.

Home Finance Prediction Scores for Smart Marketing

First American marketing data combines industry-leading homeowner, real estate, and mortgage data with proprietary home finance prediction scores to indicate which homeowners are your prime prospects for refinance, purchase or home equity lending

Refi Intel Score

Market directly to prospects, or your current portfolio of customers, who are likely to refinance in the next 3-4 months. The Refi Intel score can be generated for FHA, conventional and cash-out refinance.

Equity Intel Score

The Equity Intel score provides an indication of which homeowners are likely to apply for a home equity loan or HELOC within the coming months.

Purchase Intel Score

Stay ahead of the competition, and maintain customer loyalty, using the Purchase Intel score to identify homeowners who are likely to sell their current property and obtain a new mortgage in 3-4 months.

Homeowner Marketing Data at Your Service

First American Marketing Data is Ready to Work the Way You Do

Online Access Through DataTree
  • Keep your marketing nimble and create your own targeted direct marketing lists, 24/7, through DataTree Online.
  • Get a whole new level of insight into your current marketing database. Upload your list into  DataTree to match and append the home finance prediction scores to each property.
Put Our Data Experts to Work for You
  • The First American data team will work with you to deliver the homeowner and home finance marketing  data you need in bulk, match and append to your own database, or through API.
  • License First American’s entire homeowner database and finance prediction scores, or just the specific  data components you need.

Customize Your Own Intelligent Marketing List

With First American homeowner and mortgage data, you have countless options to find and target your exact audience.
Let us create your homeowner lists based on any of the following:

Geographic Location

  • From the Neighborhood Level to National
  • Length of Ownership

Property Details

  • Square Footage, Room Count, Pool, Garage Size,  Condominium and Many More
  • Most Recent Mortgage Transaction & Estimated Interest

Refi Intel Score

  • Likelihood to Obtain FHA, Conventional or Cash-Out Refinance

Purchase Intel Score

  • Likelihood to Move or Relocate

Equity Intel Score

  • Likelihood to Obtain an Equity Loan or HELOC
  • Owner Occupied or Absentee
  • Listing Status & Information
  • Homes for Rent
  • Pre-foreclosure or Foreclosure Status
  • Estimated Home Value
  • Loan-to-Value and Combined-Loan-to-Value Estimations (LTV & CLTV)
  • Total Household Liquid Asset Estimation
  • Estimated Household Income
  • Flood Zone

Data Driven Marketing Programs that Build Customer Engagement

Personalize the Client Experience to Make it More Predictive

Having data in today’s technology-driven market isn’t just a want, it’s a need. But, not just any data - the right data to streamline your marketing, improve data quality and accuracy, and drive informed, confident decisions. DataTree® provides the property, homeownership, HOA and mortgage data to deliver on your marketing goals.


Data integration is leading the way to more personalized and predictive marketing programs. We can create a custom data solution to match your specific data and delivery needs to market to:

  • Existing and new Homeowners using nationwide Property Ownership data
  • Mortgage Insurers who need Deeds, Mortgages & Foreclosures data
  • Real Estate analytics providers who need Mortgage Assignments & Lien Releases
  • Mortgage Lenders and servicers that want Homeowner Association Information data
  • Home Builders that regularly need access to Maps & Parcel Boundaries data
  • Your target customers!


What are your strategic marketing goals for the next month? This year? Next year? Do you have the right data to help elevate your plans to the next level? DataTree’s property ownership data can help you achieve your goals and engage your customers through:

  • Refined Customer Experiences
  • Personalized Marketing Campaigns
  • Multi-channel Marketing Campaigns


Modern marketers use data to develop a 360-degree view of the customer, overcome business challenges and embrace new opportunities. Here are a few examples of data-driven solutions.

Marketing & Promotions Firm

Identify and offer products and services to new homeowners based on recent sales using County Recorder Data to generate market lists of new property owners.

Banking & Financial Services

Target homeowners amongst current customers using Tax Assessor Data to offer mortgage refinance or equity loans.


Targeted Lead Lists Based on the
Criteria that Matters Most to You

Access highly qualified target markets to fuel lead generation and customer acquisition — with data quality, coverage, currency and completeness ensured.

Learn About DataTree Lists