DataTree Lists and MarketView

Today’s marketers, list brokers and lead consultants trust the largest, most current market data with full coverage of 150+ million U.S. residential and commercial properties to deliver competitive advantage and drive business results.


With the ability to search by geography, timeframe and transaction type, MarketView provides tailored visibility for markets of interest so you can determine your existing share and find opportunities for growth.

Ascertain Assess Act

The 3 steps to using data for business success

Analyze the Competition

Competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.

Understand Risks and Rewards

The key to being successful is taking calculated risks to help your business grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards.

Understanding risks and rewards includes being smart about the timing of starting your business. For example, has the severe economic dislocation caused by the coronavirus pandemic provided you with an opportunity (say, manufacturing and selling face masks) or an impediment (opening a new restaurant during a time of social distancing and limited seating allowed)?

Provide Superior Service

There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they’ll be more inclined to come to you the next time they need something instead of going to your competition.



First American MarketView delivers instant market insights for lenders to benchmark competitive positions, identify loan officer recruitment opportunities and analyze trends that drive business development.

Leverage Market Intelligence To Fuel Business Growth

DataTree Lists

DataTree® Lists creates customized lead lists through a robust system with vast filter and segmentation options, quick counts, saved searches, and easy file delivery.

Increase Efficiency & Accuracy With Datatree Lists

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