Grow Your Lending Market Share
with MarketView™

First American MarketView delivers instant market insights for lenders to benchmark competitive positions, identify loan officer recruitment opportunities and analyze trends that drive business development.

With the ability to search by geography, timeframe and transaction type, MarketView provides tailored visibility for markets of interest so you can determine your existing share and find opportunities for growth.


First American MarketView Is Built With Your Needs in Mind

Instant, Easy Access

Instantly access on-demand market share reporting online

Automated Reporting

Automated weekly or monthly report generation, delivered via email, for greater simplicity

Customizable Searches

Infinitely customizable reporting powered by a custom query search engine

Nationwide Coverage

Nationwide, state, county, city and ZIP code-level reporting

Ease of Distribution

Export, save and print customized reports to share information with others at your organization

Best-in-Class NMLS Data Offers Deeper Market Insights — With NMLS ID Contact Information Included

Want to know your share of the mortgage market relative to your competition? MarketView Loan Officer Share Report provides visibility into loan officer and mortgage broker volume, transaction type and loan amount. Reports include the names, companies, National Mortgage Licensing System (NMLS) ID and links to the NMLS Consumer Access website to verify the loan officer’s public contact information, eliminating the need for additional research.

Understand your company’s position relative to competitors in your target markets.
Measure each branch office’s performance against other branches and competitors.
Invest marketing dollars and efforts in accordance with market activity.
Recruit high-performing loan officers and brokers who will drive growth.
Identify key competitors, new entrants and potential disruptors.
Direct operational investment by market activity, resulting in a higher ROI.

Reporting the way it should be – instant, easy and customizable!

Expansive Geographic Coverage

Expansive Geographic Coverage

ZIP Code, City and Nationwide level reporting with 85% coverage of the U.S. That’s the most extensive geographic coverage from the largest provider of title plant data in the U.S.

Title Company Name Roll-Up, Cleanliness and Completeness

Patented OCR process standardizes company names in a clear, presentable format. This ensures more accurate reporting of title company activity.

Reader-friendly Graphical Reports

Modern, intuitive interface and reports ensure you get only the information you need, when and how you need it.

Easy Access and Delivery

Instantly access on-demand market share reporting online or have it delivered via email for greater simplicity. Automated reports can be sent out on a weekly or monthly basis.

Customizable Queries

Print/save just the reports that are needed, no additional pages. Exports enable fully customized reporting.

NMLS Contact Info

Streamline loan officer research with access to NMLS IDs and links to verify their public contact information.

Title/Lender Relationship Intersection

Intersection reports provide insights into relationships between lenders and title companies.

Emerging Need

“Evolving market conditions create a multitude of challenges for lenders. Data-driven insights are vital to make informed business decisions and create dynamic business models to meet the demands of shifting real estate environments.”


First American pairs expertise in property-centric data with mortgage solutions that stretch across the loan life cycle to deliver results that fuel informed business decisions, minimize risk and drive innovation.

Lenders depend on First American for solutions to originate, close and service quality loans. Our customers are able instantly research properties, identify homeownership, verify valuation and gain current mortgage insight.

  • Industry Expertise
  • Coverage & Currency
  • Technology Innovations
  • Quality Service


  • 130 years of industry leading innovation
  • 7.5 billion document images
  • More than 1,500 title plants
  • Data spanning 100% of U.S. housing stock

Leverage Market Intelligence to Fuel Business Growth.