Home Equity Solutions

Identify Home Equity Line of Credit Opportunities & Minimize Risk

Close quickly on HELOC opportunities without sacrificing speed, quality or agility - keeping you ahead of the curve as you reduce cost and increase efficiencies.

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Lenders Trust Us as the Preferred Provider of Home Equity Lending Solutions

Today’s homeowners are savvy. They understand that as home values continue to rise, they can take advantage of their increasing home equity as a tool for their financial benefit. But as mortgage interest rates increase, trends indicate these borrowers are shifting away from cashout refis and are pivoting towards HELOCs – and it’s time for lenders to do the same.

First American Data & Analytics understands that lenders want (and need) to stay ahead of the curve to grow and protect their business as they reduce costs and increase efficiencies. That’s why our suite of home equity solutions help lenders identify potential HELOC customers, aid in their due diligence, and minimize risk.


Identify HELOC Opportunities

Targeting the right people at the right time is essential to the success of every business. Our HELOC solutions help you identify your targeted customer as you generate customized lists using vast filter and segmentation options, create saved searches, and enjoy easy file delivery. Work smarter, not harder, as you find new customers and improve conversion rates.

DataTree Lists

DataTree Lists is a robust list generation tool designed to help lenders target NEW borrowers based on unique filters including: valuation, loan type, amount, assumed interest rate, and combined loan-to-value (CLTV). Lenders can build prospect lists based on the largest and most current data on the market with 100% nationwide coverage to deliver a competitive advantage and drive business results.

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Advanced Data Solutions (ADS) & Propensity Scores

Our data experts work directly with you to implement a custom solution that delivers the exact data you need for any problems you have. Their propensity scores, such as the Equity Intel score, provide an indication of which homeowners are likely to apply for a home equity loan or HELOC in the coming months.

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Aid in Due Diligence & Minimize Risk

Speed and cost-efficiency are of great importance to Home Equity lenders. Our solutions help expedite the process so you can review documentation quickly, evaluate risk without added steps, and make critical decisions in a timely manner. 

FraudGuard® Home Equity

FraudGuard Home Equity is the only fraud solution specifically designed for the needs of home equity lenders. This single-source, low-cost solution helps lenders close quickly on HELOC opportunities without adding unnecessary steps to the origination process. With data that covers 100% of residential properties in the US, there are tailored alerts to help lenders quickly identify misrepresentation. Risk categories covered include: undisclosed liabilities, identity, occupancy, ownership, watchlists, property valuation, subject listings, market conditions, FEMA disaster, HOA associations, and more.
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TotalView Report

The TotalView Report gives lenders access to a single-source report that provides the decision-making data needed to grant HELOC approvals. This cost-effective solution delivers an instant, complete snapshot of full property details, accurate HOA information, open liens, an owner’s borrower history, tax status, and more. TotalView is logically organized to help lenders instantly capture the important details so HELOC approvals can be granted in a timely manner.
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Automated Valuation Model (AVM)

Our AVM applies the latest modeling technologies to the industry’s largest and highest quality database of property information. Lenders are empowered to make critical business decisions with greater speed and confidence with current, accurate, nationwide data at their fingertips.
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First American TaxSource™

First American TaxSource is a real-time search of nationwide, comprehensive tax records that include essential assessor, tax agency, and tax bill data. Get access to bill and assessment information to understand a complete view of a borrower’s tax obligation and if the borrower is up to date on their existing tax payments.
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Save time (and money) with our home equity suite of solutions. Contact us to learn more.

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