Procision Automated Valuation Model (AVM) for Real Estate

Procision AVM is a next-generation product suite developed by First American® Data & Analytics that will radically advance residential property valuation technology.

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Industry's most Premier AVM suite backed by the best data

The First American Data & Analytics Procision AVM Suite offers an unmatched combination of data depth, modeling sophistication and industry-specific solutions. Backed by one of the most comprehensive databases in the market, these models are updated daily to ensure accuracy, timeliness and confidence. Procision models use multiple data sources and six sub-models including machine learning, regression analysis, hedonic appraisal emulation and geographic-specific and historical market performance to produce highly accurate valuation with high reliability scores.

Each model in the Procision AVM suite is backed by First American’s extensive data assets—including 99% of public record data, 952K active real estate listings, and more than 8 billion document images, proprietary spatial data layers and machine learning-based confidence scoring. Procision is run on every residential property—more than 150 million—in the U.S. and updates the models’ underlying data on a daily basis. With Procision, users have access to leading-edge technology that it is constantly updated and tested to ensure highly accurate, consistent results.

The Procision AVM Suite consists of four specialized models, each designed to meet specific business needs:

4

Procision AVM Solutions

01

Procision POWER

Procision Power AVM is designed as a high-performance, lending grade AVM optimized for lending, underwriting reviews, capital markets, insurance, servicing, and early-stage loan processing. Procision Power AVM is tailored for broad applicability across all 50 U.S. states, including non-disclosure areas, and is known for its high hit rate and low valuation error. It is supported by full documentation and testing as required by regulators.

 

02

Procision PREMIER

Procision Premier AVM is a highly reliable, professional grade AVM that is used in sophisticated underwriting scenarios . It is supported by full documentation and testing as required by regulators. Procision Premier AVM is not influenced by subject values and has the most stringent data requirements and confidence tolerances.

03

Procision DIRECT

Procision Direct AVM is an extremely high hit rate marketing-grade AVM that can be used for lead generation, customer targeting, and prospecting. Procision Direct AVM can be embedded into consumer-facing websites to drive engagement and capture leads. Valuations can be delivered via API or in a national bulk file or any other sub geography.

04

Procision RENTAL

Procision Rental AVM, delivers highly accurate estimates of monthly rents for long-term residential properties—including single-family homes, condominiums and planned unit developments—covering approximately 100 million properties nationwide. It is designed for investors and real estate professionals seeking to refine acquisition strategies, set competitive rents and evaluate potential returns.

Procision AVM Updates Every Property Every Day

Procision AVM, a next-generation valuation model, incorporates new property details and data points, while a blended ensemble modeling approach combines new machine learning technologies with industry specific modeling techniques.

PROCISION AVM MODELS

MACHINE LEARNING

Models utilize the latest decision tree and gradient boosting techniques to leverage large amounts of data

HEDONIC

Models compare houses within neighborhoods and markets, adjusting price based on features. Both statistical regression and rules-based models are used for superior accuracy

ENHANCED HOUSE PRICE INDICES

Reflect price and market changes, between two points in time

TAX ASSESSMENT

Adjusts assessment values to account for local rules

Have confidence in how Precise your AVM is

Procision AVM Screenshot Image

To ensure high accuracy and currency, First American Procision AVM is run on every residential property in the U.S and updates the models underlying data on a daily basis. With Procision AVM, you are using leading-edge technology that it is constantly updated and tested to ensure highly accurate, consistent results.

Procision AVM Screenshot Image

In addition, Procision AVM offers:

  • Performance reporting at national, state, and county levels
  • Multi-sourced and verified data
  • Accurate and relevant confidence scores
  • Subject information such as property characteristics
  • Delivery via API, website, and bulk files

An AVM is only as good as the data, the technology and the expertise of the team who builds it.

Have confidence knowing that your AVM is supported by First American’s stature and longevity in the industry, the most complete and accurate data sets on the market, the expertise of First American’s people, and the company’s unrivaled customer service.

3,141 COUNTIES Assessor and Property Ownership
100% US Housing Market
3,000+ COUNTIES Parcel Boundaries
99% Deeds, Mortgages & Foreclosures
8+ B Document Images
952K Active Real Estate Listings

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