Procision Automated Valuation Model (AVM)

Procision is a next-generation AVM product suite developed by First American® Data & Analytics that will radically advance residential property valuation technology.


Industry's most Premier AVM suite backed by the best data

Specifically designed for lenders, proptech, real estate professionals and others who need a fast, highly accurate, and up-to-the-minute property valuation solution. Procision applies the latest modeling technologies with the industry’s largest and highest quality database of property information to empower customers to make critical business decisions with greater speed and confidence.


Procision AVM Solutions


Procision PREMIER

For mortgage, banking, secondary and capital market sectors, Premier is a highly-reliable industrial grade valuation, not influenced by subject values, and supported by full documentation and testing as required by regulators.


Procision POWER

A lending-quality AVM solution also optimized for consumer facing websites that use home price estimates to engage with prospects and/or retain clients. Supported by full documentation and testing as required by regulators.



Procision DIRECT

Optimized for marketing purposes and portfolio analysis. It delivers quality valuations at a maximum hit-rate.


Procision Updates Every Property Every Day

Procision’s next-generation valuation model incorporates new property details and data points, while a blended ensemble modeling approach combines new machine learning technologies with industry specific modeling techniques.



Models utilize the latest decision tree and gradient boosting techniques to leverage large amounts of data


Models compare houses within neighborhoods and markets, adjusting price based on features. Both statistical regression and rules-based models are used for superior accuracy


Reflect price and market changes, between two points in time


Adjusts assessment values to account for local rules

Have confidence in how Precise your AVM is

Procision AVM Screenshot Image

To ensure high accuracy and currency, First American Procision is run on every residential property in the U.S and updates the models underlying data on a daily basis. With Procision, you are using leading-edge technology that it is constantly updated and tested to ensure highly accurate, consistent results.

Procision AVM Screenshot Image

In addition, Procision offers:

  • Performance reporting at national, state, and county levels
  • Multi-sourced and verified data
  • Accurate and relevant confidence scores
  • Subject information such as property characteristics
  • Delivery via API, website, and bulk files

An AVM is only as good as the data, the technology and the expertise of the team who builds it.

Have confidence knowing that your AVM is supported by First American’s stature and longevity in the industry, the most complete and accurate data sets on the market, the expertise of First American’s people, and the company’s unrivaled customer service.

3,141 COUNTIES Assessor and Property Ownership
100% US Housing Market
3,000+ COUNTIES Parcel Boundaries
99% Deeds, Mortgages & Foreclosures
8+ B Document Images
952K Active Real Estate Listings


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