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First American Marketview Offers Comprehensive Market Insights to Lenders

August 20, 2020  //  BY Team DataTree

Extensive nationwide reporting with flexible delivery options provide lenders opportunities for growth and means to gain competitive edge


SANTA ANA, Calif., Aug. 20, 2020 – First American® DataTree®, the leading national provider of property data and document images, announced today the launch of MarketView. First American MarketView, instantly provides lenders with market insights that help to benchmark competitive positions, identify loan officer recruitment opportunities and analyze trends that drive business development.

Comprehensive, timely mortgage origination activity reporting is vital for lenders who face increased challenges in fluctuating markets. Reporting schedules vary from county to county and often do not provide the granular details needed to drive business development. MarketView’s customizable search feature offers tailored visibility into markets of interest through an intuitive, online user-experience, while providing automated report generation with flexible delivery options.

“First American MarketView enables clients to analyze markets with precision, efficiency and confidence,” said Robert Karraa, president of First American DataTree. “With nationwide coverage down to the ZIP Code level, lenders can more strategically drive business decisions, adapt to changing conditions and ultimately grow their business.”

With extensive reporting options, Marketview’s custom query engine allows lenders to easily pinpoint specific geographic areas of interest and receive the detailed information they need to drive business planning. Flexible delivery options, including automated report generation via email, enable users to share quality information quickly across their organization – increasing efficiency and driving the development of cohesive strategies at all levels of their company. Trend, Loan Officer and Title/Lender Intersection reports provide a competitive advantage in new business development and relationship management with key partners.

MarketView is powered by the nation’s largest, most complete network of real estate title plants, tax data and recorded property data, featuring a repository of nearly 7 billion land record images.

First American MarketView is available through DataTree Online, the single-source solution for verification, validation and business insights.

Learn more at http://www.datatree.com/MarketView .

About First American DataTree

First American DataTree LLC, is a national provider of property data and document images to mortgage and real estate-related businesses. With a repository of nearly 7 billion document images, First American DataTree delivers the data, property reports and document images that help bring clarity and insight to business decisions; and is committed to be the most trusted source for nationwide real estate data. More information about the company can be found at www.datatree.com.


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